Many companies are ignoring the latest evolutional human driver
and are actually promoting an attitude used to exist in the stone-age. They are
promoting an environment where thought is given to only the individual, the needs
of the one rather than the many moving us back to thinking like a Neanderthal. The
Theory of Excellence (THE) founder shares his thoughts on this subject.
I started to ponder how in evolutionary biology, people often speak of the four Fs, which are said to be the four basic drivers or states of mind that animals (including humans) are evolutionarily adapted to focus upon: fighting, fleeing, feeding, and reproduction. The last of these is obviously not literally an F word, but is tongue-in-cheek reference to fornication or the other more commonly used 'F word'. However, the Theory of Human Excellence, which focuses upon applying the latest developments in neuroscience within business, states that human evolution, has moved on and now there are five F's. The four F's mentioned above are reinforced by Dopamine and are based on individual success. The last F in this new innovative theory is for Family, which is the very latest part of the human brain's evolution and is Oxytocin based. This neighbour was driven by his fifth F and receiving an enormous amount of pleasure delivering his gifts. He was looking after his extended family, which was our small village. It made me reflect on how we humans live now, what our future holds, and how companies are actually taking us backwards.
The human race moved from hunter-gathers to farmers. Going from day to day existence of catching what was required to eat to a planned life based on the seasons and supporting each other. We shifted our time thought horizon from days to years considering what to plant and when, what animals to keep, and looking after each-others children whist other parents worked on other areas of the commune. The village was born and so were professions, work, skills and jobs. It was all based around the family. Being social. Caring for each other rather than just yourself. The extended family was our new way of life, including neighbours and animals. The human brain adapted and started rewarding giving, caring and social interaction. Laughing, cheering,
clapping, team work, empathy, generosity, caring prospered in every areas of our existence. We became socially orientated.
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