Has no one told the fashion industry that humans don't like change. Didn't they get the memo that change is difficult? If they did, they either ignored it or did not understand what it was about. The fashion industry doesn't concern itself with change, it just has faith in the power of the mirror!
And 'mirror neurons' are why the industry prospers. Merely seeing someone else wearing a new style, especially someone famous or a role model, triggers the brain to copy, imitate, or try to behave the same. That's why mega brands are so keen to have super-stars wear or use their merchandise, even to the point of giving them away free. These specialized brain cells also fire when we see actions performed or emotions expressed that we automatically mimic. We are all familiar with how infectious yawning or laughing can be. This is human mirroring at work.
One of the key reasons the fashion industry can play on this human aspect so successfully
So, is change really difficult? Do humans reject new things, finding them difficult to adopt? If you ask the IT industry they say change management is 'nearly impossible'! If you ask the fashion industry they would respond 'its human nature and we have built an industry on it'. The real truth is that if you make change difficult, needing lots of effort with very little reward, then yes, it is difficult. However, if you make it enjoyable, rewarding and trendy then it is easy, it happens almost automatically.
Theory of Human Excellence
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