Theory of Excellence (THE) core principles, models and frameworks are extremely easy to understand because they are based upon the way the human brain works, naturally. As a result they can be use to improve and enhance any management discipline or activity. Once THE theories are understood and embraced they can be immediately applied within areas such as projects, sales, change management, personality or role profiling, man-management, team building, creativity and improving process control or efficiency. The neuroscience aspects of the theories also make the content extremely relevant and thought-provoking for all types and levels of audiences and as such they have a massive impact on each individual's philosophy. THE helps achieve dramatic improvements in performance, productivity, innovation, attitude, teamwork and ultimately - company profitability.